Brands are starting to measure success not simply by impressions but by expressions...
It's important to reach not just users but influencers...
I wonder how many rock'n'roll songs I could list that consist solely of a person's name...
The new key metrics are reach, frequency, and interaction...
Peggy Sue...Maybelline...Long Tall Sally...Donna...
Michelle...Shari...Dawn...Layla...Lola...
Suzie Q...Rhiannon...Roseanna...Gloria...Jenny (867-5309)...
Sometimes I get the nagging suspicion that I have a limited attention span.
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